Capitol Benefits
Website | Webinars and Culture Page
Feature Pages: Webinars & Culture Tours
As part of the Capitol Benefits redesign, I designed dedicated Webinars and Culture Tours pages to support education, thought leadership, and relationship-building with prospective and existing clients.
These pages were created to transform static offerings into clear, conversion-ready experiences that encourage engagement while reinforcing trust and expertise.
Webinars Page
Capitol Benefits hosts educational webinars to help employers and individuals better understand benefits, compliance, and financial planning. Previously, this information was fragmented and difficult to discover.
UX Goals
Make upcoming and past webinars easy to find
Clearly communicate value and takeaways
Encourage registration with minimal friction
Design Decisions
Structured content into scannable cards with clear titles, dates, and summaries
Prioritized “Register” / “Watch Recording” CTAs for quick action
Designed flexible layouts to support both live and on-demand content
Reduced cognitive load by avoiding long descriptions and dense text
Result:
Users can quickly understand what each webinar offers and take action without searching or scrolling excessively.
Culture Tours Page
Culture Tours are experiential sessions designed to help organizations explore workplace culture, benefits alignment, and employee engagement strategies. The challenge was explaining an abstract, relationship-driven offering in a clear and approachable way.
UX Goals
Clearly explain what a Culture Tour is and who it’s for
Build trust around a consultative, non-transactional service
Encourage inquiries without aggressive sales language
Design Decisions
Introduced a step-by-step flow explaining how Culture Tours work
Used plain language to demystify the offering
Balanced informational content with human-centered messaging
Designed a clear but low-pressure CTA to request more information
